A2B HK FULFILLMENT
Hong Kong based start up A2B Fulfillment aims to be at the forefront of a new wave of delivery providers for the huge changes currently happening within the E-commerce industry in China and South East Asia
Spacious were asked to create the new corporate identity and provide a system of design elements that can be used for various concepts for packaging, print marketing, interaction and online marketing.
Our solution was a simple logo, and identity elements, that incorporates a series of movement arrows. The arrow forms create a movement pattern, which expresses speed to delivery and has a connection to traditional Chinese dragon scales that also express strength in a modern context.
The arrow graphic devices can be applied in different forms, for example as information design elements for interfaces, as a mountain landscape, as tape for packaging etc. This flexible approach has various ongoing applications.
- DESIGN & DEVELOPMENT